2013 Digital Media predictions

In 2010, 2011 and 2012, I made some predictions about Digital Media in the following year, and in late December of each year I reviewed and scored them (here’s the results from 20102011 and 2012 Digital Media predictions).

Last year some work colleagues accused me of playing the predictions safe. Interestingly one of the predictions was about the share price of Akamai, yet they didn’t invest in the company despite my prediction about the price increasing…

So here are my 2013 Digital Media predictions:

1. Many, many new devices will be launched

We’re so used to hearing about Apple launching new devices that it’s easy to forget there are other vendors out there. In late 2013 we’ll see the new Xbox and Playstation arrive, and I expect they will be amazing. Remember how revolutionary the Wii controllers were? And then Kinect moved the game (no pun intended) on to show controller-less games. I expect the next consoles from Microsoft and Sony will improve upon Kinect – fasters response times and more playability.

I’ve been promoting 3D printers since 2010 http://blog.bradbox.com/the-real-3d and predicting that every year will be the year it becomes mainstream. In 2013 I really really really expect people will be buying them! You’ll be printing disposable cutlery, kids toys and anything else you can think of – all at home. Sites such as shapeways http://www.shapeways.com/ are already appearing with designs to download and print.

2. Yahoo! Makes! A! Comeback!|

Competition is always healthy, and the dominance of Facebook has been unhealthy in the last couple of years. The top photo sharing library, Instagram, was acquired up by Facebook and its charm of degrading photo quality all but disappeared in six months.

Step forward Marissa Mayer of Google fame (…how the world had underestimated how good a job she made of Google Maps until Apple tried it!). Yahoo!’s share price has increased 30% from $15 when she joined to almost $20. She’s spotted the power of Flickr (which I have always preferred for my personal photos and as a creative commons library for this blog).

I reckon Yahoo!’s share price will be at least $30 by the end of 2013 and we’ll see some quality innovation appearing from the company.

3. Microsoft to return

Messenging tools – Yammer, Skype, MSN Messenger, Lync. Office 2013. Windows 8. Surface. The new Xbox. Bing. Exchange 2013. Sharepoint 2013. Office 365. Skydrive. Azure. We think Facebook is ubiquitous, but it doesn’t come close to Microsoft. There is no other technology company that we use so many of its products across our personal and professional lives.

Anecdotally I’ve spoken to many people who have moved to iMacs in the last 12 months and are either disenchanted (“It still slows down over time like a PC”) or use Microsoft Windows on their iMac anyway!

2013 will be an amazing year for Microsoft in terms of value and brand positioning.

4. Indoor GPS

Shopping malls seem to be growing. We’re so used to using our smartphones as GPS devices in the outdoors, that it seems obvious to start using them for indoor navigation too.

Macy’s have used indoor GPS (http://mashable.com/2012/11/08/macys-indoor-gps/) as part of their app. Expect to see shopping malls and retailers add similar functionality to their apps. It will also be interesting to see if Google/ Bing/ Apple will add indoor navigation to their map products.

5. Learning to switch off

Have you been to a campsite recently? They’re packed. Mud has become fun again, not considered a biohazard any longer. Escaping technological comforts has never been better.

One of the most welcome releases of the iOS 6 in 2012 was ‘Do Not Disturb’. We want to gain control back from mobile and electronic interruptions. When I write documents and presentations, I now switch Outlook off. Interruptions are annoying and lower our productivity. My laptop has alerts popping up from Outlook, Gmail, Tweetdeck, Skype and Dropbox.

Expect to see more ‘Quiet modes’. Windows 8 has brought back full screen experiences rather than multiple windows – we’ll get a lot more work done this way.

6. Context sensitive

Google results have felt relevant to us because if I type in a search term, it will present me with relevant information. If I type in ‘Indian’ it lists local Indian restaurants, followed by Indian motorcycles (because Google knows I’m interested in bikes).

In 2013 we’ll be using websites that will take a number of factors into account – from the weather, to profiles of ‘similar’ customers, our previous interactions, social media feeds, whether we’re on a mobile or desktop and so on. I don’t think wider society is ready for noticeable personalisation, which I feel is a shame, so we’ll see much more subtle changes to user interfaces and results in the next 12 months.

7. The end of the QR code

QR codes annoy me – how can an illegible symbol be better than a human readable web address? The answer is that QR codes were supposed to be a trackable or more complicated link that we lazy humans wouldn’t use if we can read it.

QR codes should have been the first step to one click impulse purchasing, so that a consumer could select a specific product at the bus stop, and pay within seconds. Instead, marketing companies have dumbed them down to illegible web site addresses.

At the end of 2013 I’ll report on the last time I saw a QR code – it will have been several months.

8. Healthcare apps

My GP surgery started a website booking system (that’s completely unusable – I tried registering twice). In 2013 we’ll start using Facetime and other apps to communicate with healthcare professionals and companies.

Healthcare companies will start using social media to help us improve our lifestyle in innovative ways.

9. Drones buzzing in the sky

Robocop had it all wrong with ED209 (http://www.omnicorp.com/). Why would you have a security robot in the future when you can have a flying drone. You can already buy drones with cameras that provide real time video streaming.

In the future, if you’re at home and hear a noise downstairs in the middle of the night, you won’t go downstairs trembling, you’ll send a small drone downstairs to have a look around.

Back to 2013 though, we’ll start seeing security companies using drones to patrol the outside of buildings. There are some interesting social questions that will be raised though – do you own the airspace in your home? If you send a drone to the next door neighbour’s garden, who do you complain to? Can you shoot it down? Will we start having surface to air missile units on our roofs? Is it really science fiction?

 

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