I’m at ad:tech London for the next couple of days. It’s an industry exhibition in Olympia focussed on digital marketing. I’ve found this to be one of the better exhibitions – based on quality of the presentations.
There were several programme tracks to choose from this year and when I selected the ones I was interested in, there were several clashes, which demonstrates the quality of the presentations.
I found there weren’t as many client case studies as usual, which is usually a warning sign of agency sales pitches approaching, however it hasn’t been like this at all, and the agencies have been open to sharing their best practices and leaving sales pitches on their stands. I think this shows some maturity in the industry.
Here are some of the presentations I’ve been to. Apologies for brevity and any spelling/ grammatical errors. I’m trying to post these as quickly as possible. And finally, I’ll add more links as I go to more presentations.
If you’re visiting ad:tech, drop me a line or a tweet and let’s see if we can meet up.
- Mark Read, WPP
- Keith Page, Singley & Mackie
- We are social, The [Evian/ Danone] Wimbledon Wiggle
- Hugh Jackson, MediaCo on Google Venice and Panda (SEO)