Away on Thursday and Friday


This Thursday and Friday I’m in Bucharest, the capital of Romania, with all the Account Managers and sales people from Endava for a Customer Facing Unit conference. We’ll discuss the latest trends and industry observations, best practices (internally & externally), all with the aim of collaboration between clients, and how to help them in their businesses.

It’s interesting that these conferences are almost always held in Eastern Europe. There are several reasons why – the cost including flights is the same as using a London hotel; getting out of the office usually helps creative thinking; and connecting our global offices where we do most of our ‘delivery’ can only be a good thing.

The key points for this conference from my point of view are as follows:

  • The future of System Integrators (aka “IT services” in 21st century language) are to add value. The future is to provide domain expertise and help propel our clients forward. Not just answering our clients’ current needs but helping them with their future roadmap.
  • Our clients need to collaborate with one another. They have something in common – Endava, and most can work in conjunction with each other rather than compete. This might be working practices. It might be efficiencies learned through one client and able to be transferred to another.
  • Working with product vendors more, mainly because product vendors [unsuccessfully] try to fit their products into an organisation (and often through the wrong route) rather than understanding a client’s requirements and then seeing if their product will help.


Leave a Reply

Your email address will not be published. Required fields are marked *