Eat your own dog food


During the launch of Microsoft Vista, we implemented a number of projects with Microsoft. There were a few things I learned from Microsoft at the time, however one of them – the concept of ‘eating their own dog food’ – was something that sticks out.

The concept is simple. Get your own captive audience to try your products before the public. Understand how they use it. Be ready for the public reaction, because you’ve already been using it for a few months.

You don’t need to create your own products to have this approach.

I strongly believe and encourage the staff at Endava to use the latest social networks, tools, applications, so that we can have a view and opinion on them for our clients. What works better than Microsoft Project? Is Twitter useful? What’s the difference between Yammer and Skype? What’s the best task tracking system, or should we be using TFS? Is an iPhone better than an Android?

One specific client always follows up these types of questions with “And have you used it?”

The only way to answer these questions is to have experienced them personally before providing the opinion to clients.

Photo courtesy of nancybeetoo on Flickr

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