There has been a lot of discussion on the web this week regarding three separate services: Google Reader, Evernote and Posterous. I have talked about how our Internet trust will be broken soon, and each of these three vendors have demonstrated this in their own ways.

Google have shut down their Reader service. It doesn’t bother me too much – the service was satisfactory, nothing more, and I prefer to read RSS feed in Outlook. Reader was a free service, and its users’ main complaint is how it knocked other services out of the market only to stop the product years later when everyone has gone bust.

Evernote announced that it’s service has been compromised, “…but don’t worry…” passwords haven’t been compromised. What its users don’t understand is that the content in the thousands/ millions of notes probably was compromised. So if you used an Evernote page for passwords or other confidential data, well, it’s probably not so confidential any longer.

And while Posterous announced a while ago that they would be shutting down, I’ve spent a few evenings this week moving this very blog from Posterous over to a new provider. I’ve actually bitten the bullet and moved the blog over to my own personal server. I just didn’t want to go through the hassle of moving it again.

Playing Devil’s advocate, the services above are free. You pay peanuts (or nothing), so you don’t get a chance to say “Hey, I was using that…”.

As a learned friend of mine once said, “Today’s gift is tomorrow’s expectation.”

So what’s the advice for the future?

Firstly, corporates take note. If you use these services, be prepared for here today, gone tomorrow. Use PaaS (Platform as a Service) vendors – Salesforce, Google Analytics, Endava (shameless plug), etc., but make sure your data is transferable, accessible and secure (not necessarily in that order).

Secondly, consumers need to be similarly aware. I have a simple approach – I assume all new startups can be gone in an instant, and are operated by a fourteen year old in their bedroom somewhere dodgy. Only once the trust builds up will I invest more time with content.

As I mentioned before, Google Reader doesn’t affect me. Posterous… well, whenever I’ve been to blogger meetings, everyone is talking about WordPress and I felt like I was on the wrong platform.

Evernote is the one that has annoyed me the most, because it’s (present tense) such a great product. But I can’t trust it. And my corporate security guys have said we can’t use it any longer (or any similar services).

So I’ve started using OneNote again. A few guys in the office use OneNote, and since I got the new convertible Ultrabook, OneNote makes sense. And then I discovered the OneNote iPhone app, which syncs with my laptop… and boom! I now have an enterprise version of Evernote.

Whilst writing this article I noticed that Menshn has shut down as well. Menshn was a great idea, and I was lucky enough to be one of the first users invited. I say it was a great idea, although I hadn’t logged on for a couple of months, so it hadn’t quite replaced my preferred social networks.

But the morale of this post is that if I had invested huge amounts of time and content, I’d be pretty miffed at the moment that it’s now all gone.