Mission statements

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Look at these companies’ mission statements – it’s interesting how some are totally product centric and others people centric. And they’re not necessarily the ones you would have expected. E.g. Google & Apple as product companies and Microsoft as a people focussed company…

Google (http://www.google.com/corporate/)
Google’s mission is to organize the world‘s information and make it universally accessible and useful.

Microsoft (https://www.microsoft.com/en-us/about)
At Microsoft, our mission and values are to help people and businesses throughout the world realize their full potential.

Apple (http://www.apple.com/investor/)
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Facebook (http://www.facebook.com/facebook?sk=info)
Facebook’s mission is to give people the power to share and make the world more open and connected.

Myspace (http://www.myspace.com/Help/AboutUs)
Myspace, Inc. is a leading social entertainment destination powered by the passions of fans. Aimed at a Gen Y audience, Myspace drives social interaction by providing a highly personalised experience around entertainment and connecting people to the music, celebrities, TV, movies, and games that they love. These entertainment experiences are available through multiple platforms, including online, mobile devices, and offline events.

Another way to look at this collection is the just look at the first verb because you would expect it to be the most important thing in the company. In this case it’s:

  • Google – organize [information]
  • Microsoft – help [people]
  • Apple – designs [computers & software]
  • Facebook – give [people]
  • Myspace – drives social interaction.

Photo: “Mission Statement” courtesy of Dipfan on Flickr.

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