At Endava we strongly believe the future of consumer websites is what we call ‘B21‘ – a highly personalised web experience.

Our product stack and all web technologies are now based around the efficiency of getting data into our clients’ systems, analysing it and finding the ‘insight’, and serving relevant content.

When I logged into Tesco.com this evening, the personalised recommendations for the house were rather amusing – somewhat ‘religiously confused’ – wondering whether to wish us a Happy Passover or a Happy Easter!