Odd sales pitch
Tag Archives: advertising
Why the 20% of UK homes that own a voice assistant don’t read the terms and conditions
Highlights from Richard Watson’s latest Brainmail:
- In the UK, 5.5 million homes (around 20% of all homes) now possess a voice activated assistant.
- 20 per cent of 3-5-year-olds now own their own iPad.
- Google and Facebook have more than a fifth of the world’s advertising spending (they have 50-60 per cent of digital advertising spend).
- The terms and conditions for Amazon’s Kindle are 73,198 words long and would take around 9 hours to read. I checked this out (link) and the terms are made up from 20 documents, plus the privacy notice.
- Compared to the 400 deaths per year from terrorism, more Europeans drown in their own bathtubs, and ten times more die from falling down the stairs.
Privacy: the update
Since the early days of Internet services such as Google and Facebook, we’ve accepted that in return for these amazing services, we have to give some of our data away. It’s a value-exchange. We get to perform a search about anything, or store and share photos for free in return for the website having some data about us and selling that to advertisers. It’s a fair value-exchange.
It’s value because our advertising tends to be personalised toward us. I’d rather see relevant adverts, for example new bicycles products from my favourite brands, rather than tampons. Continue reading Privacy: the update
Google’s moral advertising flaw
The news about Google will stop allowing cryptocurrency companies to buy advertising demonstrates how we still haven’t cracked content censorship on the Internet.
Has Google become a content provider that can ban certain types of advertising? Until now, Google was purely a search engine selling pixels on user’s search results. They weren’t responsible for any of the signposted or copyrighted content.
(The same applies to Facebook and pretty much any other advertising funded content platform).
Note that my issue isn’t with the cryptocurrency companies. My issue is that Google and Facebook have shattered the professional journalism industry, only to then lay down their own moral advertising code of conduct when they are among the last remaining mass publishers.
Weekly news round up 9 November 2017
Here’s a summary of interesting stories I’ve seen over the last week. I try to concentrate on the stories which aren’t necessarily mainstream.
Finance
The Spanish Bank, BBVA, approached its latest mobile app in a totally different way. They reduced the size of the team to 15 and incorporated Design Thinking (for more information about Design Thinking, read this excellent article from the UK Design Council). The results have been very impressive:
- Credit card applications increased by 80%
- Current account openings by 20%
- Sales of investment funds up 50%
- Sales in pension plans, health insurance and home insurance doubled
- Car insurance tripled
- People carrying out mortgage simulations tripled.
https://www.finextra.com/newsarticle/31304/design-thinking-pays-off-for-bbva
Technology
It’s been a shameful week for security with two large public scams. The first was a fake WhatsApp app appeared in the Google Play store. It would have taken a very keen eye to spot any problem with the fake app. And the second scam was fake supermarket vouchers being distributed among WhatsApp users. The problem with the voucher was that it took users to a landing page which asked for personal details. Continue reading Weekly news round up 9 November 2017
Weekly new round up 26 October 2017
Here’s a summary of interesting stories I’ve seen over the last week. I try to concentrate on the stories which aren’t necessarily mainstream.
Strange, but creative. Still strange though
Conor Nickerson, from Canada, has spent a lot of time and effort adding himself into his own childhood photos. He’s pasted himself, as an adult, next to the original himself, as a child. He’s achieved some great results. You wouldn’t have even noticed the editing without knowing beforehand. It’s a good, creative marketing trick, and I hope he got some business from this. I hope it doesn’t become a trend. https://www.boredpanda.com/guy-photoshopping-childhood-photos-conor-nickerson/
Cars
Porsche in Atlanta has launched a new subscription model for their range of cars. For $2,000 a month, you can get access to a range of Porsche cars each month. And as with all good Internet subscription models, there’s a Premium version that gives you access to more cars including some GTS models. Continue reading Weekly new round up 26 October 2017
The future of digital advertising
I was kindly invited to an event today called “The Ad Apocalypse And The Rise Of Interactive Brand Experiences”, hosted by wayin. Wayin runs a content management system for brands to run interactive campaigns in their digital advertising.
Although the event proved how wayin was the answer to several of life’s challenges, there were a few interesting thought leadership pieces at the event which I’ve tried to capture below.
My apologies for brevity in the notes format and any spelling mistakes.
Wayin introduction, Richard Jones (Wayin CEO)
Richard started by describing how Mondelez has pulled £100M from their advertising recently due to the lack of impact that their digital advertising spending is having. They’ve never pulled ad spend before the holiday season. Continue reading The future of digital advertising
Has Google ever sold…
A question for you: Has Google ever sold advertising space on their main homepage?
What do you think the value of this placement is?
Five trends from The Future of General Insurance event
This week I spoke at The Future of General Insurance event about our latest Insurance Industry Technology Trends report at Endava. Here’s a brief summary of the presentation.
Endava works in many industries, and we can see what companies outside of insurance do really well, that insurers can learn from. We have found 20 ‘trends’, of which we covered five most relevant ones to general insurers at the conference:
- IoT (Internet of Things) are slowly redefining how consumers perceive ‘insurance’
- Moving to mobile first interfaces
- Using social media
- The use of digital marketing in the insurance industry
- Building self-service into systems
Continue reading Five trends from The Future of General Insurance event
Reading list for 12 October 2015
In between all these links I’m currently reading LEAN Enterprise – I’ll provide a full review if/ when I manage to finish it.
In the meantime, here are some of the more interesting links I’ve visited over the last week:
Mobile leads first half digital ad surge| warc.com – Ad spend on mobiles increased 51% to £1.08bn during the first half of 2015. Is it a bubble or a natural trend? Continue reading Reading list for 12 October 2015