Odd sales pitch
Tag Archives: marketing
Why Netflix and Amazon (probably) don’t mind users sharing passwords
It’s been an interesting week at Netflix, with US subscribers falling by 120,000.
Another interesting piece of Netflix news has been about password sharing. According to analysts MoffettNathanson, 14% of Netflix subscribers share their password, and only 6% share their Amazon password to access Prime video.
The reason why password sharing on Amazon Prime is much lower than Netflix is probably because it’s easy for a friend to purchase an Amazon product once you give them your password. Possibly just as undesirable – it’s straightforward for people to review purchases on your account once you have given them your password!
I’ve been asked a few times this week, why Netflix and Amazon don’t clamp down on password sharing. I think the answer lies with a comment from Spotify.
Think of those Netflix users who are using someone else’s password as ‘freemium’ subscribers. Spotify encourages freemium (non-paying, or trial) accounts to learn “that music is an important part of their life worth paying for”. And consider the data from those listeners, how Spotify can “learn from the biggest possible group of music fans in the world.”
Freemium places a user on the path to a sales conversion. It’s a far better path than traditional or digital marketing channels. When people share a password, it shares the value of the product, that might want to make them ultimately go and buy the product.
Gotta say I rate these @Spotify adverts on the tube pic.twitter.com/i4wsWOfl7R
— Lee Burgess (@LeeBurgessPSR) December 10, 2016
Netflix has a vastly different strategy to Spotify though. Netflix is testing the maximum price that users are willing to pay for the service. It recently increased the monthly subscription cost in the US from $11 to $13. Continue reading Why Netflix and Amazon (probably) don’t mind users sharing passwords
The future of digital advertising
I was kindly invited to an event today called “The Ad Apocalypse And The Rise Of Interactive Brand Experiences”, hosted by wayin. Wayin runs a content management system for brands to run interactive campaigns in their digital advertising.
Although the event proved how wayin was the answer to several of life’s challenges, there were a few interesting thought leadership pieces at the event which I’ve tried to capture below.
My apologies for brevity in the notes format and any spelling mistakes.
Wayin introduction, Richard Jones (Wayin CEO)
Richard started by describing how Mondelez has pulled £100M from their advertising recently due to the lack of impact that their digital advertising spending is having. They’ve never pulled ad spend before the holiday season. Continue reading The future of digital advertising
Weekly interesting news round up
Here’s a summary of interesting stories I’ve seen over the last week. I try to concentrate on the stories which aren’t necessarily mainstream.
Sport & hospitality
Source: Wikipedia
Q: How much do you think Marlboro sponsor Ferrari?
A: Around $100m per year.
As we watch more and more on-demand television, the value of live sports television just keeps rising. http://www.sportspromedia.com/news/ferrari-spark-marlboro-renewal Continue reading Weekly interesting news round up
Five trends from The Future of General Insurance event
This week I spoke at The Future of General Insurance event about our latest Insurance Industry Technology Trends report at Endava. Here’s a brief summary of the presentation.
Endava works in many industries, and we can see what companies outside of insurance do really well, that insurers can learn from. We have found 20 ‘trends’, of which we covered five most relevant ones to general insurers at the conference:
- IoT (Internet of Things) are slowly redefining how consumers perceive ‘insurance’
- Moving to mobile first interfaces
- Using social media
- The use of digital marketing in the insurance industry
- Building self-service into systems
Continue reading Five trends from The Future of General Insurance event
Sitecore EMEA Partners Summit 2015 – conference notes
Today was the Sitecore EMEA Partner Summit 2015 at the Riverbank Park Plaza hotel in London. We, Endava, are a Platinum Sitecore partner and I’ve often considered Sitecore’s partner programme one of the best developed technology partnership programmes out there – and certainly one that other companies could learn a lot from.
These notes were taken at the conference using OneNote and a stylus (or perhaps it should be called a Microsoft Pen ha ha!!) – which I then quickly converted to text. I’ve had a quick read through, but if anything looks out of context, it probably is – please comment at the bottom of the post and I’ll correct it.
London leg of #sitecoreeps underway. Thanks everyone for coming! #fullroom pic.twitter.com/PMvmmtdSRt
— Mark Wheeler (@Markinmarketing) September 10, 2015
Continue reading Sitecore EMEA Partners Summit 2015 – conference notes
Book Review: Real Leaders Don’t Do PowerPoint by Christopher Witt
Real Leaders Don’t Do PowerPoint is a great book which will help wean you off PowerPoint and help you to present more effectively.
About a year ago I stopped using PowerPoint during my presentations of the latest Digital Services offering from Endava. I had presented it dozens of times before, and knew the details of the offering. Once I stopped taking my laptop to presentations, colleagues in the room began commenting about the increased passion and asked me to present more, often to a more senior audience. Continue reading Book Review: Real Leaders Don’t Do PowerPoint by Christopher Witt
Trends snapshot: Blockchain, self-service and digital platforms
Blockchain, self-service and single digital platforms are the key trends we are seeing across industry verticals (media, financial services and insurance) at the moment.
Blockchain
Blockchain is a centralised, distributed ledger. Its most famous use is Bitcoin to track all the individual ‘bits’ of Bitcoin.
In Insurance it might be a list of all insurable assets. In media the chain can store media assets. In Financial Services it can store equities. Continue reading Trends snapshot: Blockchain, self-service and digital platforms
The cross selling and upselling business model
This is the ninth part of the series on how companies can make money from high traffic websites. In this post we’ll discuss cross-selling and upselling. As we’ll demonstrate, cross selling doesn’t need high traffic to sell more products.
At Endava we work with companies who are capturing data about their visitors and attempting to personalise the experience, usually with a goal of providing superior service, or selling more goods.
It’s all about the customer (and CRM is key)
At the heart of this solution is a CRM (Customer Relationship Management) system. CRM has become synonymous with large, expensive and difficult IT programmes.
Continue reading The cross selling and upselling business model
11 ways to monetise large digital audiences
The UK’s Mail Online newspaper website now has 189.5 million monthly unique visitors, that’s two and a half times the population of the UK.
Working on a month of 22 weekdays plus 4 weekends, the Daily Mail sells 52.1 million newspapers, read by 129.4 million people. Whilst it’s difficult to compare those readership figures with the website’s monthly unique visitors, there’s probably the same level of inaccuracy in both figures, which can make them ballpark comparable.
Back to the website for a moment – how can a monthly readership of almost 190 million users be turned into revenue?
Continue reading 11 ways to monetise large digital audiences