Why your web traffic is going to increase this summer

The next version of the Google Chrome browser will help speed up users’ web experiences by preloading the first result in the background.

If you are able to construct good Google search terms and often find you click on the first result, the new experience is going to save you several seconds per result.

If you manage a website which usually appears as the first result on Google searches, your traffic is about to substantially increase, because each of those pre-fetches is going to register a visit and a page impression. Google will offset this by offering a plugin to Google Analytics – great if you use Google, and it will be interesting to see how the other analytics providers will handle this.

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